Brand Strategy
As a brand strategist I've created long-term plans to define how clients want to be perceived by their target audiences, and I've developed brand identities, values, and purposes. ​
These strategies guide business decisions, build brand awareness, create emotional connections, and foster customer loyalty.
East Oakland Youth Development Center (EOYDC)
East Oakland Youth Development Center nurtures the holistic development of youth from toddlers to adulthood encouraging them to live prosperous lives.
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For this client I conducted user research to identify gaps, developed a new brand identity, messaging and strategy for above the line and below the line communication channels and provided operational and managerial recommendations to improve ways of working throughout the organization.
Oh My Heavenly Hair (OMHH)
Oh My Heavenly Hair (OMHH) is exists to provide the contemporary conscious consumer with natural, organic and vegan hair and skin care.
For this client, I developed a brand strategy to increase awareness by developing the brand's overall identity and experience.
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The final deliverable included a brand audit (SWOT analysis), brand story, brand identity, brand pyramid, competitive landscape analysis and positioning audit.
RACA by Cara
RACA by Cara is a handcrafted fine jewelry brand that offers gifts, souvenirs and novelty products. For this client, I was responsible for art direction, creative direction, concept development and brand identity, creating a visual campaign for an innovative, patented product offering
"Treasure Bottle".
Harold Kensington
Harold Kensington is a contemporary ready to wear womenswear and menswear brand based in London, United Kingdom. I delivered a visual campaign and lookbook to promote brand awareness.
